Section 1 — Overall Shop Score (1–100)
Score: 64 / 100. Custom-suite intake, bridesmaid bundles, and inbox-overload reduction. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Bridal-intent title patterns — Retitles built for "bridesmaid proposal", "wedding welcome sign", and "custom couple gift" — the phrases brides actually search.
- AOV-lifting favor bundles — Bundle pricing that turns 12-guest favor sets into a repeatable four-figure order size.
- Engagement-season calendar — A 90-day launch plan aligned to Dec–Feb engagement peaks and spring wedding-planning traffic.
Section 3 — Where This Shop Is Leaking Revenue
- Ranking below giant wedding stationery shops
- Custom orders taking over your inbox
- Bridesmaid gift bundles that never quite click
- No plan for engagement-season traffic spikes
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Wedding Welcome Sign | Custom Acrylic Wedding Welcome Sign |
| Bridesmaid Box | Will You Be My Bridesmaid Box |
| Seating Chart | Modern Acrylic Wedding Seating Chart |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Welcome sign | $85 | $110 + $15/name | Personalization has a floor + surcharge. |
| Bridesmaid box (single) | $45 | $52 | Anchor the 4/6/8-count bundle. |
| Bridesmaid 6-pack | n/a | $276 | AOV bundle at $46/box — the obvious pick. |
Section 16 — 30-Day Action Plan
Week 1
- Add a wedding-suite deposit structure (50% down, balance on approval).
- Rewrite titles to lead with 'Custom' + occasion + guest count.
- Add a per-name personalization surcharge on every custom listing.
Week 2
- Launch bridesmaid 4/6/8-count bundles.
- Add a 'rush order' upcharge ($40).
- Set up a post-wedding referral email to the bride.
(Sample — the real plan for wedding-shop owners covers 18 sections and typically runs 4–6 pages.)