Section 1 — Overall Shop Score (1–100)
Score: 63 / 100. Occasion-intent SEO, personalization-priced right, and a seasonal launch calendar. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Occasion + relationship SEO — Retitles built for "birthday card for best friend", "wedding invitation modern", and "first-day-of-school sign" — the way buyers actually search.
- Personalization pricing floor — A per-name and per-revision surcharge that covers your Illustrator time so custom orders stop bleeding margin.
- Seasonal launch calendar — A 90-day roadmap covering Q4 holidays, engagement season, graduation, and back-to-school — with SKU ideas for each window.
Section 3 — Where This Shop Is Leaking Revenue
- Personalization eating hours you never charge for
- "Greeting card" search dominated by mass-market brands
- Wedding-suite buyers ghosting after the sample order
- No plan for seasonal spikes (Q4, wedding season, back-to-school)
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Birthday Card | Personalized Birthday Card for Best Friend |
| Wedding Invite | Boho Wedding Invitation Suite |
| Teacher Print | Teacher Appreciation Print |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Custom card | $6 | $8 + $2/name | Personalization needs a per-name surcharge. |
| Wedding invite suite | $95 | $120 + $2/revision after 2 | Cap revisions to protect margin. |
| Teacher print (class set of 4) | n/a | $32 | New AOV bundle for class gifting. |
Section 16 — 30-Day Action Plan
Week 1
- Add a per-name personalization surcharge on every custom listing.
- Cap free revisions at 2 with a $2 fee after.
- Rewrite titles to lead with the occasion (wedding, birthday, teacher).
Week 2
- Launch a class-set bundle for teacher gifts.
- Add a Q4 holiday launch calendar with lead-time cutoffs.
- Set up a wedding-follow-up email to capture matching thank-you card orders.
(Sample — the real plan for paper & stationery makers covers 18 sections and typically runs 4–6 pages.)