Section 1 — Overall Shop Score (1–100)
Score: 66 / 100. Photography that shows real metal + stone, custom-order intake, and repeat-buyer retention. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Gift-intent keyword pairs — Retitles built around "birthstone", "minimalist", "anniversary", and "bridesmaid" — the phrases Etsy shoppers actually type.
- Photo brief for metals — A shoot list covering hero, scale-on-hand, gift-box, and stack shots — the four Etsy jewelry shoppers scan before buying.
- Custom-order pricing floor — A minimum-viable custom price that covers your time so bespoke work stops draining margin.
Section 3 — Where This Shop Is Leaking Revenue
- Ranking below dropshipped jewelry with the same photos
- Photos that don't capture true metal tone
- Custom orders eating hours without paying for it
- Gift-buyers bouncing at checkout
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Silver Necklace | Minimalist Sterling Silver Bar Necklace |
| Birthstone Ring | Custom Birthstone Ring |
| Layered Chain | Dainty Gold-Fill Layered Chain |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Ready-to-ship necklace | $42 | $48 | Anchors the custom tier and covers silver spot price. |
| Custom birthstone ring | $68 | $85 + $20 rush | Custom deserves a deposit + rush upcharge. |
| Bridesmaid 4-pack | n/a | $168 | AOV bundle at 5% off vs. 4 singles. |
Section 16 — 30-Day Action Plan
Week 1
- Shoot hero, on-hand, gift-box, and stack shots for your top 5 listings.
- Add a custom-order intake with deposit + turnaround expectations.
- Rewrite titles to lead with the gift occasion.
Week 2
- Launch a bridesmaid 4-pack at $168.
- Set up a birthstone reminder email flow for past buyers.
- Add gift-wrap upsell at checkout ($5).
(Sample — the real plan for handmade jewelry makers covers 18 sections and typically runs 4–6 pages.)