Section 1 — Overall Shop Score (1–100)
Score: 58 / 100. SEO depth, product-suite math, and traffic loops for a zero-COGS shop. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Search-intent listing map — A keyword map that groups your PDFs, Canva templates, and printables into topics Etsy actually rewards.
- Bundle ladder pricing — Starter → bundle → mega-pack tiers that make the middle bundle the obvious pick.
- Review-recovery follow-up — A post-download email flow that gently nudges reviews without breaking Etsy's messaging rules.
Section 3 — Where This Shop Is Leaking Revenue
- New listings drown after a week
- Competing shops selling near-identical templates for $2
- No system for bundling into a coherent product line
- Reviews stall because buyers never open Etsy again
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Budget Planner | Zero-Based Budget Planner Canva Template |
| Wedding Invite | Boho Wedding Invitation Suite Canva Template |
| Meal Plan | Weekly Meal Planner Canva Template |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Single template | $5 | $8 | Anchor the bundle — single price is a decoy. |
| Bundle of 5 | $18 | $24 | Middle option — the obvious pick. |
| Mega-pack (20) | n/a | $49 | Ceiling anchor makes the bundle feel like a deal. |
Section 16 — 30-Day Action Plan
Week 1
- Group your listings into 3 topic clusters (budget, wedding, meal).
- Add a 5-pack bundle in each cluster.
- Update thumbnails so all files in a cluster share a visual language.
Week 2
- Set up a post-download email with review nudge (Etsy-compliant).
- Launch 3 Pinterest pins per cluster.
- Add a 'Complete System' mega-pack at $49.
(Sample — the real plan for digital download sellers covers 18 sections and typically runs 4–6 pages.)