Section 1 — Overall Shop Score (1–100)
Score: 62 / 100. Scent-led SEO, gifting bundles, and margin-safe pricing around wax + jar costs. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Scent-led long-tail titles — Rewrites for your top 5 listings using benefit-first patterns like "Calming Lavender Soy Candle | Housewarming Gift for New Homeowners".
- Bundle math that actually holds margin — Trio and refill-pack pricing that hits Etsy's psychological price points without giving away wax.
- Seasonal launch calendar — A 90-day plan mapped to Etsy's discovery peaks — fall scents, holiday gifting, Valentine's, and Mother's Day.
Section 3 — Where This Shop Is Leaking Revenue
- Wax and jar costs eating into margins
- Listings buried under mass-market candle brands
- Fall and holiday launches that never quite pop
- Repeat customers who love the scent but forget the shop
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Lavender Soy Candle | Calming Lavender Soy Candle |
| Vanilla Wax Melts | Long-Lasting Vanilla Wax Melts |
| Candle Gift Set | Hand-Poured Candle Trio Gift Set |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Single 8oz candle | $18 | $22 | Anchors the trio and covers wax + jar. |
| Wax melt pack | $9 | $11 | Round to a psychological price point. |
| Gift trio | $45 | $54 | Bundle discount stays visible ($66 → $54). |
Section 16 — 30-Day Action Plan
Week 1
- Rewrite top 5 titles using the [Benefit] [Product] | [Occasion] Gift for [Buyer] pattern.
- Refresh the #1 photo on each listing with a lifestyle shot (candle lit, in a room).
- Add a 'Gift for New Homeowners' section to the shop.
Week 2
- Launch the trio bundle at $54 with a 'save $12' callout.
- Set up 3 Pinterest boards mapped to your top scent + occasion tags.
- Send a thank-you email to every buyer from the last 60 days.
(Sample — the real plan for candle sellers covers 18 sections and typically runs 4–6 pages.)