Section 1 — Overall Shop Score (1–100)
Score: 60 / 100. Ingredient-led SEO, gift-set bundles, and a reorder loop with cold-pack shipping awareness. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Ingredient-led title patterns — Rewrites like "Goat Milk Oatmeal Soap Bar | Sensitive Skin Gift for Eczema-Prone Skin" — descriptive, compliant, and search-friendly.
- Gift-set bundle math — Trio and self-care-box pricing that turns $8 soap orders into $32 gift sets without hurting margin.
- Reorder-cadence marketing — A follow-up flow tied to product shelf life — 60-day nudge for soap, 90-day for balms — so returning customers become the growth engine.
Section 3 — Where This Shop Is Leaking Revenue
- Ranking below drop-shipped skincare with better photos
- Ingredient claims that can't say what buyers search
- Single-bar and single-jar orders that don't pay for shipping
- Repeat-purchase loop that never quite closes
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Goat Milk Soap | Goat-Milk Oatmeal Soap Bar |
| Body Butter | Whipped Shea Body Butter |
| Lip Balm | Beeswax Lip Balm Trio |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| Single soap bar | $7 | $8 | Single is the anchor, not the goal. |
| Gift trio | n/a | $24 | Clears shipping and lifts AOV above $20. |
| Self-care box | n/a | $48 | Ceiling anchor + gift-ready packaging. |
Section 16 — 30-Day Action Plan
Week 1
- Add a gift trio at $24 with unified packaging.
- Rewrite titles to lead with ingredient + benefit (descriptive, not diagnostic).
- Add cold-pack shipping toggle for June–August on heat-sensitive SKUs.
Week 2
- Launch a self-care gift box at $48.
- Set up a 60-day reorder email tied to soap shelf life.
- Add a 'gift note' upsell at checkout.
(Sample — the real plan for bath & beauty makers covers 18 sections and typically runs 4–6 pages.)