Section 1 — Overall Shop Score (1–100)
Score: 57 / 100. Size-and-frame pricing ladder, gallery-wall bundles, and description-not-diagnostic SEO. With the fixes below, this shop can credibly add 40–60% to monthly revenue within 90 days.
Section 2 — Biggest Strengths
- Room + style keyword pairs — Titles built around "living room", "nursery", "gallery wall", and specific art styles — the phrases actual home decorators search.
- Size-and-frame price ladder — 5×7 → 11×14 → 18×24 pricing tiers, plus optional framing, that make the mid-tier size the obvious pick.
- Set-of-three collections — Group your best prints into triptychs and gallery-wall sets so one buyer becomes a $90+ order instead of a $22 order.
Section 3 — Where This Shop Is Leaking Revenue
- "Wall art" search is a mass-market bloodbath
- Buyers bouncing over shipping cost on framed pieces
- Every print sold in isolation, no set-based AOV
- Portfolio too broad to build a recognizable style
Section 4 — SEO Improvements
Rewrite your top 5 titles using the pattern: [Benefit] [Product Type] | [Occasion] Gift for [Buyer].
| Current title | Rewritten title |
|---|---|
| Botanical Print | Minimalist Botanical Line Art Print |
| Line Art | Abstract Line Art Print |
| Wall Art | Modern Nursery Wall Art |
Section 7 — Pricing Recommendations
| Product | Current | Suggested | Why |
|---|---|---|---|
| 5×7 print | $12 | $14 | Entry-tier anchor for the size ladder. |
| 11×14 print | $24 | $28 | Mid-tier — the obvious pick. |
| Set of 3 (11×14) | n/a | $68 | Gallery-wall AOV lift. |
Section 16 — 30-Day Action Plan
Week 1
- Regroup your top 20 prints into 3 curated collections (bedroom, living, nursery).
- Rewrite titles to lead with room + style descriptors.
- Photograph each print styled on a matching wall.
Week 2
- Add gallery-wall Set of 3 bundles at $68.
- Add optional framing at +$25.
- Launch a 'download instantly' digital tier at $6 to capture impulse buyers.
(Sample — the real plan for art print sellers covers 18 sections and typically runs 4–6 pages.)